2 Be able to devise sound assets for an interactive media product

Stimulus: eg client brief, own brief, from market research
Ideas: brainstorming; audio storyboard, eg soundscape; identify source, eg own recorded material,
fieldwork, studio, pre-recorded material, sound libraries
Legal and ethical considerations: legal, eg copyright; ethical, eg confidentiality, decency; representation, eg
race, gender, religion, sexuality
Asset specification: target audience; considerations, eg purpose, genre, sample rate, resolution, stereo or
mono, ambient sound, voiceover, required file naming conventions; sound list


The principles of sound and acoustics;
Sound and acoustics have many principles, such as all properties have some sort of acoustic material inside them, which is likely to absorb, reflect, or transmit the sound. Acoustic material is designed for the purpose of absorbing sound. The studying of sound can be divided into three sections: production, transmission and reception. All of these principles are needed to allow sound to occur. Acoustic principles are now used a lot in concert halls and auditoriums.
When using a studio to record the acoustics are clear, this is because the surroundings have a low frequency and are designed to block out any audio that is not coming from within the studio. Recording in a studio is the opposite to recording in a location such as a hall, when recording it is said that the studio would be ‘dead’ as no other sounds can come in contact with the recording system other than the sounds purposely made within the studio, whereas within a hall you would usually find an echoing effect making the sound perhaps sound more distant or as if the source is travelling.
Many different surface types have different reflective and absorptive properties, for example carpet is greatly absorbent when it comes to sound proofing. Alternatively a very reflective surface for sound proofing would be plastic.

http://www.youtube.com/watch?feature=player_embedded&v=lsvwNH5ekCk Hyperlink to the orginal video. my version with my self created soundtrack is avalibale from Tom Anderson upon request.

Pschographics essentially segments a market, for marketing purposes, by classifying potential customers by their attitudes and values. It is an alternative to classification by social grade.

There are a number of ways of doing this and some methods can be quite detailed but the classifications in a very simple (but very convincing) system, devised by ad agency Young and Rubicam illustrate how this works.:

• Succeeders: People who are successful and self confident. They tend not to buy aspirational products and follow they own ideas of what is a good product.
• Reformers: Creative, caring, altruistic, not brand conscious.
• Aspirers: People who want to "get on".
• Mainstreamers: The largest segment, conformists who buy "safe", big brand products.

A few examples from other systems show how else the classifications can work:

• Strivers: status oriented people who seek money, approval and social status. Obvious buyers of "aspirational" goods.
• Explorers: seek novelty and want to try new things. They are likely to be early adopters of completely new products.
• Constrained: they are the resigned and struggling poor. 
• My advert will more than likely fall inot the firing line of Mainstreamers ( those who purchse Brand products) and Strivers ( seeking the reputatuion and approval of their peers that generically comes with the acqusition of branded products.)

geodemography

Typically geodemography classifies an overall population or group of people into a number of types using a combination of various personal attributes such as the average household income, occupation, age of head of household, number of cars owned, life-stage and number of dependent children.

The market retail value of the nike Huraache trainers is roughly £38.98 geodemography allows me to determine that with regards to property value informs me that the recipients of the products are likely to be renting a one bedroom property within a built up urban area, due to their custom fit properties and cushioned under sol they are likey to appal to those who frequent a sports or health facility. Financially speaking they are likely to fall within the working class salary of 25-27 thousand English pounds per calender year.

Advertising Codes

The Advertising Codes lay down rules for advertisers, agencies and media owners to follow.

Who writes the rules?

The ASA is not responsible for writing the rules. The Advertising Codes are written by the advertising industry through the Committee of Advertising Practice (CAP) and the Broadcast Committee of Advertising Practice (BCAP). The members of these committees comprise the main industry bodies representing advertisers, agencies and media owners (including individual broadcasters).

BCAP is responsible for writing and maintaining The UK Code of Broadcast Advertising.

CAP is responsible for the rulebook The UK Code of Non-broadcast Advertising, Sales Promotions and Direct Marketing. Non-broadcast means ads in media such as cinema, press, posters and online.

What do the rules say?

The Advertising Codes contain wide-ranging rules designed to ensure that advertising does not mislead, harm or offend. Ads must also be socially responsible and prepared in line with the principles of fair competition. These broad principles apply regardless of the product being advertised.

In addition, the Advertising Codes contain specific rules for certain products and marketing techniques. These include rules for alcoholic drinks, health and beauty claims, children, medicines, financial products, environmental claims, gambling, direct marketing and prize promotions. These rules add an extra layer of consumer protection on top of consumer protection law and aim to ensure that UK advertising is responsible.

The ASA administers the rules in the spirit as well as the letter, making it almost impossible for advertisers to find loopholes or ‘get off on a technicality’. This common sense approach takes into account the nature of the product being advertised, the media used, and the audience being targeted.  

To ensure that my advert does not violate the broadcast terms set by CAP and the BCAP I have acknowledged that whilst my advert potetinally misleading though it may be poses no direct or indirect harm to the consumer society as a whole. I have also acknowledged the placement for other brand products such as Sony and Asus by incorporating the product placement logo into my advert. 

Copyright

•       Using the work of others

If you use samples of music by other authors in your work, ensure that you get permission to use the work before you attempt to publish or sell your work. Similarly, if you use loops or samples available via sample collections etc. ensure that these are licensed as free to use, or obtain permission first.

•         What copyright exists in music?

There are principally 2 types of copyright to consider when we talk about music copyright.

The traditional ©, ‘C in a circle’ copyright, applies to the composition, musical score, lyrics, as well as any artwork or cover designs, as all of these are individually subject to copyright in their own rights.

You would however be justifiably annoyed if someone else simply copied your recording and started selling it themselves. This is where the copyright in the sound recording comes into play.